CLASH

Boutique Combat Fitness

The workout people will actually fight to get into.

FAST-MODE DAZZLE FOR MARK BY BYRON ARNAO

The Origin Story

Two guys. Twenty-five years old. Home sick. Zero supervision.

Mark and I turned a fever day into a full-contact duel — broom handles, couch-cushion shields, and a refusal to act our age. We were, technically, the first CLASH members.

We just didn't monetize it. Yet.

The Insight

People don't want another treadmill. They want a story to tell at dinner.

• Boutique fitness is now about experience & community, not equipment.
• Gen Z + Millennials pay a premium for "third spaces" and bragging rights.
• Combat is primal, social, photogenic, and addictively replayable.

Cardio you'd post about.

The Market Is Already Armed

Sources: vibefam/bsport boutique-fitness 2026; historicaleuropeanmartialarts.com HEMA demographics; globalgrowthinsights martial-arts weapon market.

The Proof Point: Orangetheory

• 1,500+ studios, 18% of N. American boutique share.
• Mature studio ~$1.1M average unit volume — above franchise average.
• Built on one repeatable, branded, measurable format.

If heart-rate zones can build a 1,500-unit empire… so can a scoreboard and a sword.

The Product: CLASH

Safe-by-design: padded blades, sensors, certified "Marshals."

Why It Retains

• Progression: ranks & leagues = a reason to return weekly.
• Community: rivalries, teams, after-bout socials.
• Content: every bout is a clip — members are your marketing.
• Tiers: drop-in → membership → league pass → gear → corporate.

Unit Economics (Illustrative)

Target studio AUV: $0.9–1.2M at maturity — Orangetheory-class, lower equipment capex.

Illustrative model for pitch purposes; benchmarked to boutique-franchise AUVs.